PROJECT:

Sir Litty's

Re-Branding

Description:

Harvest purchased"Cloud9". They decided to keep the product and rebrand the line of Cannabis Chocolates with an ability to expand the product line. Evolution Bureau in Oakland was tasked with naming the new brand. EVB hired me to develop the brand visually. Sir Litty's Cannabis Confections conjured up an old fictional story revolving around a character that had a fantastical storyline. Almost immediately I thought of a painter which whom had been the artist of a book cover I designed. Travis
Louie: http://www.travislouieart.com/
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Disciplines:

Branding/ Package Design/ Art Direction

Logo Design

This project had an inherent retro-modern concept that I thought could have a feeling of a lengthy history while also appearing as a new product.

Product Line Packaging Design

There were several deliverables for the trade show floor plan. Keiser wanted a back room for contract signing and trainer seminars. The main floor was divided equally part demo and sales with a tablet app that would calculate watts of power and energy produced and the other 50% was a spin class that had sessions 3 times daily. This project predates Peloton's interface, and we included a screen detailing a cycling route with stats from each station.