PROJECT:
Google Cloud
NEXT EXPO
Experiential/ Environmental Design/ 3D Modeling
Description:
Moscone Center and Yerba Buena hosted the 2019 Google Next EXPO. I worked with George P. Johnson to deliver this massive project. My first assignment was to design a 10x10 sponsor booth that would eventually be the blank canvases for hundreds of Google partner companies. From 10x10s, it was a blur of every sized sponsor booth and onto the Google Swag Store design. As the deadline approached I was tasked with Dev Zone structures, Experimental Pods, and several other space designs for meeting rooms and Grab 'N' Go zones etc.... This project was a great experience, albeit a crunch, I gained as much knowledge as I gave in design.
Disciplines:
Experiential / 3D Modeling/ Environmental Design
Project Detail:
Sponsor Booth Designs: 30x30/ 20X30/ 20X20/ 10X20/ 10x10/ 5X5

30X30 Sponsor Booth

20X30 Sponsor Booth

20X20 Sponsor Booth

10X20 Sponsor Booth

10X10 & 5X5 Sponsor Booths

Google Next EXPO Main Floor Layout

This floor plan shows the vast array of sponsor booths as well as exhibit zones.

Google Swag Store

This image below is from my Round 1 comps. After a few additional rounds following budget reviews and scheduling, the Swag Store was value engineered to make it feasible within the scheduled time allotted. The final design (below) was pedestrian but functional and utilized pre-existing cabinetry to keep custom carpentry coats lower.

Google Experimental Pods

After round 2, there was a shift in aesthetic to a scaffolding structure. This was still on brand with the scrappy DIY visual, but was attainable with rental scaffolding. So I kept the footprint layout and skinned the canopy and borders to stay on brand with the hundreds of other experiential designs that were happening in tandem. The main structure allowed us to view many solutions for the aesthetic.

Sketches EXPO Elements

Some various demo spaces for developers and experience pods sketches as well as some first round sponsor booth designs. Value engineering wiped out the laser cut furniture in favor of some budget friendly solutions. But the engineers were great at keeping the general aesthetic in the end. T
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