These sites had a myriad of moving pieces. We built the main site first and then all the responsive break point after the entire site was approved. On hindsight, we created the next year's sites from the enrollment app on mobile and then scaled the approved designs to tablet and desktop. There is no one way to approach these massive projects, but seemed more streamlines at the time to start with mobile and deal with roll overs and animations later.
I was tasked with creating a tablet engagement app for a Healthcare expo that travelled to UC campuses across California. I sat next to the developer during this project and we made a number of products and prototyped each one on a few different tablets.
The design research showed 70%+ of new searches for healthcare plans were conducted via mobile. That was up by double from the year before. So I tailored the experience for comparing healthcare plans to mobile and then scaled it to desktops. Isolating information was key to the continual click through to see plan results. The research provided the buckets to fill from a hierarchical view of what was most important to customers. The informed customer could then select plans and compare pricing, coverage and copay options. Each section needed to be modular to accommodate demographics and changing laws.
The design research showed 70%+ of new searches for healthcare plans were conducted via mobile. That was up by double from the year before. So I tailored the experience for comparing healthcare plans to mobile and then scaled it to desktops. Isolating information was key to the continual click through to see plan results. The research provided the buckets to fill from a hierarchical view of what was most important to customers. The informed customer could then select plans and compare pricing, coverage and copay options. Each section needed to be modular to accommodate demographics and changing laws.
