PROJECT:

Keef Brands

Branding and Package Redesign

Description:

Born in Boulder, Colorado in 2010, Keef Brands is a leader in the cannabis beverage space with a suite of products that offer a new generation of consumers an alternative to alcohol and an innovative new way to celebrate, have fun and enjoy life. I developed a new Brand Logo and all new packaging for the entire line of products. This is another project in which I worked with Evolution Bureau in Oakland.
https://www.keefbrands.com/

Disciplines:

Branding/ Package Design/ Brand Guidelines

Brand & Product Palette

I developed the brand palette first which was loosely based on the original cold and warm/ blue and orange. It was tweaked all along the process until everyone involved felt it was working well. The product flavor identifiers were based product line elements that related back to the flavors.

Drink Brand Labels

It was important that the entire product line have identifiable elements across flavors as well as drink style and potency. Illustration was used to create drink divisions. H2O Life, Soda, Mocktail, Sparkling H2O, and Energy Drink.

Product Line Brand Application

This is the brand design applied across the entire line of Keef products.