I designed this project while working at BSSP with Neal Zimmermann. BSSP took this project on as a ProBono project, so I designed most of it in the free time between paying clients. We went through many iterations of concepts and styles that centered around cycling in general. This final version used elements of Marin a combined with cycling. As a cyclist in Marin a few things resonated with me as I reflected on rides. One being the beautiful outdoors along coastlines and mountains. So The logo was built with bicycle elements; Seat, roads bars/ mountain bars and together they created a deer.