PROJECT:
Sunrun
Re-Branding Identity
Description:
Sunrun is San Francisco based provider of residential solar electricity. Re-Branding extended into a symbol/mark that would eventually be used without the wordmark lock-up once brand recognition was achieved. The creation mnemonic animation was added and I made a couple versions to be applied to broadcast advertising and web videos. A brand guidelines was created to ensure consistent brand usage across all channels. This included; palettes, logo lock-ups, website wireframes, application to peripheral marketing materials, such as a Solar Usage Management product app and equipment signage.
Disciplines:
Branding/ Signage/ Website Design/ UX

Blue Shield Enrollment Site

These sites had a myriad of moving pieces. We built the main site first and then all the responsive break point after the entire site was approved. On hindsight, we created the next year's sites from the enrollment app on mobile and then scaled the approved designs to tablet and desktop. There is no one way to approach these massive projects, but seemed more streamlines at the time to start with mobile and deal with roll overs and animations later.

PREVIOUSNEXT