PROJECT:

Keiser

Trade Show Design

Description:

Keiser is the manufacturer of high-end fitness equipment. This exhibit had many facets to the overall experience. Ultimately there is a main drive to the experience, which is fitness and demonstrating the equipment and human/ machine interface. A Spin Class was held three times a day with a jumbo-tron screen displaying cycling venues and marketing elements. To their credit this predates the Peloton. A back room for contract signing and storage was all implemented into the design.

Disciplines:

Experiential Design / 3D CAD Modeling/ Event Graphics

Trade Show Graphics

Keiser exercise machines are based on resistance and while I was building a tablet app to display the anatomy of each machine's goal, I developed a graphics campaign for the trade show. Some graphics were animated and some were super graphic prints on transluscent frosted sub straights. The graphic designs were meant to re-enforce the functions as a customer journey through the booth.

Trade Show Design

There were several deliverables for the trade show floor plan. Keiser wanted a back room for contract signing and trainer seminars. The main floor was divided equally part demo and sales with a tablet app that would calculate watts of power and energy produced and the other 50% was a spin class that had sessions 3 times daily. This project predates Peloton's interface, and we included a screen detailing a cycling route with stats from each station.